Analytics Dashboard

Updated 4 months ago by Amy Thomas

To complement our reporting capabilities, our Analytics Dashboard tool provides data visualizations that aggregate and present your candidate data in an easy to understand, insightful format. 

This tool is available as an add-on to your Criteria account. Please note that some features shown below may not be available based on your current Criteria subscription. If you’d like more information, please contact your Customer Success Manager and we’ll organise a demo for you. 

Using the Analytics Dashboard

Once Analytics Dashboard has been enabled for your account, manager and admin users (and other users with access to reporting) will be able to access Analytics Dashboard.

To use, it’s a simple matter of opening the dashboard, then selecting the date range and the jobs you want to include. The Criteria platform will present the results to you straight away. Here’s how:

Log in to your Criteria account and click Analytics in the top menu.

By default, All Jobs is selected. This will return data relating to all jobs that you have access to. To change this (for example, you only want to look at Active Jobs), click on All Jobs. Select the Jobs option you want to view candidate data for, then click Done.

Next, click the Time Frame icon in the top right. You can select one of the following options:

  • Last 7 Days: the dates the report will include are shown.
  • Last 30 Days: the dates the report will include are shown.
  • Last Year: the dates the report will include are shown.
  • All Time: all the data for your Criteria account for the jobs selected.
  • Custom Date Range: set the specific dates you want to run the report for. Click the From and To fields to open the Date Picker box. Click Apply once both dates have been selected.

The system will populate the dashboard with the requested data.

Metrics measured

Key Metrics Cards

Key Metrics Cards are 4 key statistics that show at a glance how the recruiting process is going for the time period and jobs selected.

  • Total Incoming: the total number of candidates who have been invited to complete an assessment or who have clicked on a job link.
  • Total Completed: the total number of candidates who have completed all assessments.
  • Met Score Ranges: the number of candidates who met the Score Range, only calculated for jobs where a Score Range was set.
  • Average Days to Complete: the number of days between the start of the test event and the completion of all required assessments.

Depending on your Criteria subscription type, your Analytics Dashboard may also include the Key Metrics Cards Details popup, which repeats the key metric and shows a trend line graph of the metric over the time period. To open this, click the diagonal arrows in the Key Metric Card.

Job Funnel

The Job Funnel lays out the number of candidates at each stage of the hiring process.

  • Incoming: the percentage shown in each section indicates the percentage of candidates from Total Incoming that entered each stage of the process.
  • Started Event: candidates who have responded to an invitation email or clicked on a job link.
  • Started Assessment(s): candidates who have started answering questions on the assessment(s).
  • Completed Event: candidates who have finished all of the assessment(s).
  • Hired: this stage shows the number of candidates that are currently in the Hired stage of the pipeline. If this doesn’t look accurate, consider moving your successful candidates into the Hired stage in the job.

Some points to note:

  • “Total Incoming” in the Key Metrics at the top and the Job Funnel might not match in some cases. This could occur when there are multiple testing stages in a pipeline and candidates can apply via invitation or a job link, or when a candidate is rescheduled for a test. The Key Metrics figure will only consider the most recent test event.
  • If you have Reuse Results enabled, the number of Completed Events may be greater than the number of Started Assessments. Candidates who have their results reused are not counted towards the number of Started Assessments.
  • The Incoming number in the funnel includes assessment and Video Interview events. Each event is counted separately in the funnel.

Candidate Insights

By Score Groups shows the number of candidates in each score group that evenly divided the scale, or established the recommended/not recommended groups. This helps you quickly see if too many candidates are scoring too high or too low, based on the size of each bucket. Different tests will show different buckets, depending on how the test is scored.

  • For example, for the Criteria Cognitive Aptitude Test, the score scale is divided into equal-sized groups (i.e. a score from 0-100 becomes 0-25, 26-50, 51-75 , 76-100). The size of the slices represents the number of candidates in each group.
  • In our second example, the Workplace Productivity Profile results are split into Low, Medium and High.

Depending on your Criteria subscription type, your Analytics Dashboard may also include the Score Distribution graph. The Score Distribution graph shows the number of candidates at each score level on the test to see the exact breakdown of the score distribution. The bars represent the number of candidates that achieved a specific score.

Tick Show hired candidates to see where your successful candidates scored compared to the candidate pool.

Tick Show industry average to compare your candidates’ results with other candidates in the same industry. This data is based on Criteria’s propriety global data (approximately 22 million tests completed and 1 billion+ item responses).

  • Here is our Cognitive Aptitude Test example from above.
  • Here is our Workplace Productivity Profile example from above, showing the industry average.

Candidate Satisfaction Score

The Candidate Satisfaction Score shows the average rating candidates selected when asked to rate their assessment experience. This graph includes the ratings your candidates chose and the overall Criteria scores and trends for the period selected.

Candidates are presented with the opportunity to rate their experience once they have completed all the assessments you invited them to complete. Providing this feedback is voluntary.


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